<aside> đŸ’¡ Filling in a Value Proposition Canvas is crucial for understanding your customers' needs and ensuring your product perfectly addresses them, boosting satisfaction and increasing your startup's chances of success.

</aside>

<aside> đŸ‘¥ VALUE PROPOSITION

More focus on benefits provided by the product rather than its functions. (Describe how your products and services create customer gains). They describe how your offerings enhance customer outcomes and make their life or work better by providing outcomes and benefits that customers expect, desire, or would be surprised by, such as functionality, quality, and additional features.

Untitled Database


Customers’ first impression and first-hand experience while using the product. They show how your products or services alleviate specific customer pains, making their life easier by reducing or removing some of the things that bother customers or stop them from getting jobs done.


Products and services your value proposition builds on. It’s what you offer to the customers to help them complete the jobs or tasks they need to perform

Untitled Database

</aside>

<aside> đŸ‘¥ CUSTOMER SEGMENT

The emotional drive and motivation of consumers to purchase the product. (Describe the outcomes customers want to achieve or the benefits they are seeking)

Untitled Database


What customers are trying to get done in their work and lives. The greater the rate is, the greater value a job has and mostly that’s where money is.


Describe the bad outcomes, risks, and obstacles related to customer jobs.

</aside>

DB ( Do not delete )